Remaining Hopeful
Article by Jessica Johnson, Senior Associate Editor, Timber Processing May 2020
I’m what you would call “that girl.” You know the type – the ones that are perpetually chatty; the ones that are happy; the extroverted extroverts. I smile a lot. Around Timber Processing’s world we call me “Poppy.” You need someone with exuberance? I’m your girl.
But it’s hard to be Poppy right now. It’s hard to be chatty because well, the world around us has changed, and I for one was not meant to be a kindergarten teacher while also being a sawmill reporter; but here we are. For hilarious context, yesterday while making changes to a story on my laptop I was colored on with sidewalk chalk.
It is the blessing of being in an essential industry that helps to create shelter, for which we, our magazines, can provide a means of communication. It is still a very weird time. How weird? Editor-in-Chief Rich Donnell, as he works from home, has grown a beard and taken to calling himself Robert E. Lee. I think we’re good to say it’s a weird time.
I am grateful that everyone I’ve talked to in the industry is healthy and operating, if not at a normal pace at least somewhere in the ballpark. Some places are feeling more of the pinch than others and a lot of it has to do with how they perceive lumber prices on their newly altered methods of operation.
As we enter month two of “The Virus,” we at TP wondered how we should handle it – should we continue to discuss or should we brush it under the rug? Then I started working on the Teal-Jones story for the cover of this issue. I started really digging deep into my conversation with Dan Anderson from a few months ago. And all he did was talk about the people at the mill and the pride they had in the changes and investments Teal-Jones has made to a mill in the middle of nowhere Oklahoma. Listening to that tape I remembered how important my function, Timber Processing’s function, is in this industry. We put out positivity. We are Poppy. We celebrate machinery purchases and employee safety awards. We run photos of sawmill projects, big and small, coast-to-coast so everyone can be connected. Now more than ever those connections are important.
Don’t forget about TP when you’re having your socially distant recognition lunches for employee longevity or safety. The camera in everyone’s pocket shoots photos usually in high enough resolution for our magazine – and I know there are projects being done here and there that should be celebrated in our pages. Stand your employees around a newly started up sawmill line or machine and send us a photo.
We’re going to stay the course for the duration, just like the mills are. We’re going to keep putting mills on the cover. Everyone’s spirits need a lift and there are good stories still to be told. My hope is mills will continue to work with us in some manner to keep those stories and photos coming. We’re all in this together after all – at least that’s what I keep telling myself as I attempt to oversee kindergarten math when I’d much rather be walking up a catwalk to check out a new curve-sawing gang.
Latest News
Most Lumbermen Remain Optimistic
Article by Rich Donnell, Editor-in-Chief, Timber Processing June 2022 – The great and colorful Satchel Paige, who pitched more than 20 years in the Negro Leagues before winding down his career pitching five seasons in the…
Lucidyne Becomes Microtec Corvallis
Corvallis, Ore.-based Lucidyne Technologies, which was purchased in 2020 by Microtec, is now named Microtec Corvallis as Microtec finalizes its branding integration plans. Last year, following its acquisitions of Finscan and Woodeye, Microtec rebranded Finscan as Microtec Espoo and Woodeye as…
Softwood Lumbermen Still Feeling Good
U.S. softwood lumbermen are not as bullish about their lumber business situation as they were a year ago, but they’re still upbeat and capital expenditure projects are in full force, according to Timber Processing’s annual 2022 U.S. Sawmill Operations & Capital Expenditures Survey…
Multi-Family Housing Continues Surge
U.S. single-family housing starts in April dipped 7.3% from March to a seasonally adjusted rate of 1.1 million, but multi-family starts (five units or more) shot up 16.8% over March to 612,000, according to the U.S. Census Bureau and U.S. Dept. of Housing and Urban Development monthly new…
Find Us On Social
Newsletter
The monthly Timber Processing Industry Newsletter reaches over 4,000 mill owners and supervisors.
Subscribe/Renew
Timber Processing is delivered 10 times per year to subscribers who represent sawmill ownership, management and supervisory personnel and corporate executives. Subscriptions are FREE to qualified individuals.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.